Instagram experiments with lockable reels that require secret codes to access
Meta has officially announced about testing two new features on Instagram to enhance the performance and user engagement. So, users on Instagram will be able to unlock the lockable posts while inserting a secret code and performance insights as well. A reel with a caption “coming soon” was shared on the official @design account of Instagram on Monday.
On the Design account, a reel was shared to prompt the users to “Enter secret code” to “unlock this reel from design” to view. The users can guess the secret code while using hashtags used for the very specific reel. A preview of Meta’s community Notes is also added.
The new feature will be useful for business communities for conducting their marketing campaigns and for other creators launching their promotions. Regular users will also be capable of using the feature for fun and accessing their favorite content, or sharing their posts with special person.
The new feature in a way similar to the “Reveal Feature” offered by Instagram where users can upload a Story for a specific friend while uncovering through DM to you. Similarly, the feature helps the creators or other influencers multitask such as;
- Share your code with people who give you benefit in different ways
- Share your special messages, behind-the-scene photos, and other secret content
- Create engaging campaigns to engage your fans to access different prizes or discounts.
Monthly Performance Insights
The other innovative feature tested by Instagram is test monthly recap, one of the best solutions for creators. It works like Spotify Wrapped to offer a recap of the previous month such as
- Month-on-month comparison for total views of posts and reels
- Views from nonfollowers
- Posts with high performance
- Audience activity trends
- Suggestion for enhancing performance
Instagram hasn’t officially confirmed the rollout time for the new features, but the fans are eagerly waiting for the huge enhancement.
